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Four Authors - Four Voices

We are four authors that have decided to give parts of our Book Profits to Do Good Now's incredible projects that are working hands on with making the world a more empathetic place with no Human Trafficking. Buy our books and support this cause today.

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Authors: About

Our Books

A great selection from different genres


Wall of Shame

Ulrika Lorenz

What would make you wake up and declare that you are going to change the world?

I remember when I got to interview the women, whom each revealed a life of exploitation and cruelty. Their stories were shaped into a web of truth about the cynical sex industry. From that moment, it was an obvious decision to devote a large part of my time to counteracting the demand for human trafficking for sexual purposes.

Encounters can change the direction of life, which I experienced while peeking behind the facades of the privileged. Traveling from an early age shaped my values and views while listening to people built my truths and beliefs. It seemed strange that I was battling with my inner demons and occasionally feeling sorry for myself when there were people whose lives were being crushed for obscene profit.

With this book, I hope to motivate you to take a closer look at how you want this world to be, or simply to tell you about my best investment ever - the foundation of Do Good Now. We are all in this together, and we must speak up and take action to eradicate this vile industry.

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The Crying Minds


Readers say: "Extraordinarily unique Thriller" "Gripping, thrilling & enticing!" "A twisting, turning, hypnotising tale." "Roedd y llyfr hwn yn bendigedig!" "Brilliant and captivating read" "Couldn't put down this intense debut novel"

15% of all book profits goes to charity.

The Secret of the Crying Minds - After a rough start in life, Roze is growing up in London, unable to understand why she has such extreme EQ and mind-reading abilities. With eyes watching her and desperate to fit in, she keeps her unique skills to herself until one day, at the age of almost 14, when a local girl is abducted. Roze has no other choice than to speak up – but what if it is already too late? 

Hydra, a gaming addicted psychopath, obsessed with finding ways to control and brainwash women, was brought up in an abusive home, hidden behind wealth and exceptional education. His well-calculated activities mean that his monstrous plans are running smoothly – until the unimaginable happens.The Secret Service Research Unit (SSRU) within MI5 is ecstatic when the greatest asset in modern history unexpectedly reveals itself to their service. Still, nothing is as straight forward as it might seem...

Read more about the The Crying Minds Series here: 

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Writing To Heal

Dale Darley

Change your life through journaling, reflecting and creative life stories panel.

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Purpose Driven People

Alize Hofmeester

Agility is no longer a buzz word. Business agility within organisations is sorely needed. Reacting more quickly to volatile market conditions, customer and employee demands, value creation, being relevant and meaningful have become a necessity. Implementing agile models and methodologies is one thing. Being truly agile from the heart of the organisation is often a struggle. Impossible? Definitely not. But how…?

The WHY, WHAT and HOW to create business agility and sustainable growth, all combined into one book. A refreshing and unique approach where people form the heart of future organisations and agile networks. Together they actively shape the future of work together. In this book, fiction is intertwined with non-fiction and supported by data, research, practical experiments, tooling and cases from experts, which you can try out directly. The elements of the People Journey Circle have been forged over years of intense experimenting, learning and improving during large and successful agile transformations. The choices the People Journey Circle offers you, will help you discover, how and where to embark on your unique journey toward business agility within your organisation.

Authors: Services


Who We Are

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Ulrika Lorenz

Founder of Do Good Now, Author, Investor, Business Owner and Creative Motor

I am a mother of four wonderful individuals, and an entrepreneur that loves creating value through deals and investments. Sustainable solutions and investments that have a positive effect on society lay close to my heart. What inspires me most is meeting people and hearing their life stories. 

Speaking of investments, Do Good Now is my best one so far. In which I get my return non-monetarily, and often indirectly. As you read this, people are taking it upon themselves to sell another human. For me, investing in education and other activities in order to reduce the demand for human trafficking (with commercial and sexual purpose), is the best thing we can do. We need to give more children the opportunity to be just that: children. Read more about Ulrika and Do Good Now here.

A.L. Berggren

Author & Business Owner

A.L. Berggren is an Author and small business owner from Stockholm, Sweden that lives in London since 1996 and writes her books in English.

A.L. Berggren wrote her first book as a four-year-old, "The Birthday Party". The second book got written with her best friend as an eight-year-old called "The Hijackers", which hopefully entertained the classmates at "fun hour" a little.

From 2012 until now, throughout a breakup, divorce, being a single mother, a range of full-time jobs and a hideous family court experience, A.L. Berggren started to write a fictional story - The Secret of the Crying Minds. However, it wasn't until June 2020, during Corona lockdown and after being abruptly furloughed, that she finally challenged herself to become a published writer. At this stage, the story had developed into a series of five books. The second book: The Hunt of the Crying Minds, followed already in December 2020 and the third book: The Battle of the Crying Minds was published October 2021.

A.L. Berggren finds inspiration in everything around her, such as own experiences, people, news, cultures. art, music, relationships, politics, books, observations, debates, cultures, films, and life’s magical moments. Injustice, entitlement, and abuse make her blood boil which inspires significant parts of her darker writing.
A.L Berggren strongly believes in doing good now and that every little help to make a positive change. Therefore, she donates 15% of all book profits to selected charities close to her heart. Currently, she works exclusively with the charity Do Good Now to support them in their phenomenal work against modern slavery and building a safe house, a village and education centre in Nepal for trafficked victims.    
Read more about the books and author here: 
Follow A.L Berggren on: Twitter: @alberggrenstory Instagram: @storytelleralberggren
Facebook: @storytelleralberggren TikTok: @alberggren Youtube: A.L. Berggren

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Alize Hofmeester

True visionary and business transformer

As a passionate People & Transformation Executive, Alize helps organizations to explore and reshape the future way of working and ignites a different way of thinking and mindset that unleashes agility within organizations. 

Alize is considered a true visionary and thought-leader in the field of business agile transformations for large, international organizations. She has a truly unique insight in how to introduce and transform companies into becoming successful and sustainable business-agility entities. By putting people in the center of her methodology and thus unlocking the infinite human potential within an organization, she is able to ignite new ways of working and thinking in large and complex organizations.

After a successful career in banking, management consulting, healthcare and recruitment Alize started a new chapter as founder of Twinxter and The People Journey Circle©. In this capacity she actively advises board-room leaders and transformation teams how to reshape company structures and trains them on mindset, leadership and the people side of change.

She is a frequently asked and internationally recognized, influential keynote speaker and active member of several global communities. She is widely renowned for her inspirational coach- and training sessions for people on forthcoming changes in mindset and related business agile transformations.

Dale Darley


Dale Darley is a Coach, Writer, Author and who works with her clients to support them to manifest magic in their lives through the healing power of writing, journaling and energy work.
Her motto is write to heal and write to heal the world.
I am your friend and guide who walks with you as you write your way home with the power of journaling. 
I would like to invite you to step into all that you are, wish to become and want to express.
Together we will unleash your creativity, develop your self-love, find inner peace or whatever else is a part of your fully aligned and expressed life. 
Dale lives in the hills with her two rescues dogs - Marley Moo and Angel.
You can find me at

Authors: Team Members
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